You don’t have to just target people who ‘Like’ your Page.
In fact, you’d be crazy to rely just on page followers, even if you’ve got 5,000 fans. You can target people who are not your fans (i.e. not yet “Liked” your page) on Facebook, and reach many more home owners too.
Most estate agents who use Facebook will use it ‘organically’ like most of the rest of the world, except those who know better. By ‘organic’, I mean post stories to your ‘Page Timeline’ and let Facebook distribute it to your Fans who have ‘Liked’ your page.
This is to be encouraged – indeed, it’s essential – but to rely on this method alone for Facebook marketing is like pushing water uphill. In this post I explain why and offer an alternative method.