Category Archives: News

August News Digest: Facebook Ads for Estate Agents

Targeting by property ownership and income comes to the UK

Finally, Facebook has launched its ‘partner categories’ feature in the UK.  By fusing data from third party analytics providers, like Acxiom, Facebook lets us target users by property ownership type, income levels, investment propensity, and if they are likely to be a 1st, 2nd or 3rd time house buyer amongst many other categories – The Drum

Great for estate agents! Could this revolutionise property marketing? 

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